"Ammo Dan" Morton
“Ammo Dan” Morton is the founder of AmmoSquared Inc., a company simplifying ammunition ownership.
Morton developed an innovative approach allowing customers to accumulate ammunition online through an "ammo bank account" called the AMMO² account.
The physical ammunition is securely stored in a climate-controlled warehouse and can be accessed for immediate delivery whenever needed.
This eliminates the hassle and risks associated with storing physical ammunition.
Starting from their garage in 2015, AmmoSquared has experienced remarkable growth from four calibers to hundreds of different calibers and variations.
In 2018, “Ammo Dan” Morton devoted himself full-time to AmmoSquared, leaving his corporate job to fuel the company's growth.
In 2019, he formed AmmoSquared Inc. raising capital through a successful crowdfunding campaign.
The following year, they experienced a surge in demand, prompting significant growth in subscribers and the need for more warehouse space and staff.
In early 2021, AmmoSquared launched AMMOSQUARED 2.0, a custom web app that revolutionized the user experience, offering enhanced functionality.
Looking ahead, AmmoSquared aims to expand its reach by establishing additional warehouses and further refining its platform, with the goal of transforming how gun owners perceive, store, and utilize ammunition.
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